28 New watches this week

Seiko Watches

Founded in 1881 by Kintaro Hattori in Tokyo, Japan, Seiko has grown from a small watch and clock shop into a global watchmaking giant. Seiko watches are renowned for their quality, affordability, and innovation, making them one of the most popular watch brands in the world.

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Seiko History & Popular Models

Seiko’s history is packed with firsts, some of which changed the watchmaking landscape forever. For example, in 1969, Seiko introduced the Astron, the world’s first quartz wristwatch, revolutionizing timekeeping. On the mechanical side of things, Seiko introduced one of the world’s first automatic chronographs that very same year — the same time as Swiss brands like Zenith, Breitling, and TAG Heuer.

Earlier, in 1965, Seiko launched Japan’s first dive watch with an automatic movement, boasting 150 meters of water resistance. This model laid the groundwork for Seiko’s dominance in the dive watch market.

In 1968, Seiko received a letter from a professional diver reporting that the crystals on its watches were popping off in saturation diving environments. Unlike others that relied on helium escape valves, Seiko designed a monobloc case with advanced gaskets to prevent helium ingress at all. This resulted in the 1975 Professional Diver’s Watch, better known as the Seiko Tuna Can thanks to its distinctive design. Today, the company’s diving watches, including modern Prospex models, remain among the most popular Seiko watches for sale.

Beyond diving, the Seiko 5 series, introduced in the 1960s, revolutionized affordable automatic watches with features like water resistance, calendar displays, and robust architecture. The modern Seiko 5 Sports collection builds on this legacy with contemporary updates. Conversely, the Presage Seiko watches for sale showcase refined craftsmanship with artisanal dials.

The Astron lineup, inspired by the original quartz watch, incorporates advanced GPS Solar technology, offering precise timekeeping across time zones, in addition to plenty of other functions. The recently revived King Seiko collection blends mid-century design with contemporary watchmaking, offering options for those who prefer to buy Seiko watches with vintage touches.

Seiko Craftsmanship

Seiko is one of the few watchmakers in the world that integrate all the steps involved in watch creation. Seiko’s in-house approach ensures complete control over every component, from cases and dials to bracelets and movements. This vertical integration allows Seiko to offer remarkable quality at various price points, from entry-level watches to advanced timepieces with innovative technology and modern materials.

Seiko’s dedication to durability and functionality is evident in its use of materials like stainless steel, titanium, and Hardlex crystal. Many models also feature robust water resistance and shock protection, making them reliable everyday watches.

Whether you’re drawn to its dive watches, daily timepieces, or high-tech quartz offerings, Seiko continues to deliver fan-favorite models. For those looking to buy Seiko watches, the brand offers an excellent balance of quality, value, and heritage.